Watching the client’s emotional reaction to your mood board is a great method for understanding their needs.Ĭreativity doesn’t mean get to be disorganized. Is this a happy go lucky brand? Or calm, cool and mature? Look for an emotional reaction to your mood board presentation. It’s called a mood board, after all!! Don’t be afraid to use emotion. Make sure your stakeholder agrees with the color, theme and font choices in the mood board. The agreement on all aspects of a mood board can save time and money if there is a disconnect further down the road. It can also be used a red light, if something is just not quite right. Once a client or stakeholder has signed off on a mood board, it’s a green light to move ahead with the concept. Approval of the mood board is an ideal mid-project approval step. Consider them a part of your approval process. Mood boards aren’t just for sales pitches and inspiration. Incorporate mood boards in the approval process.Swabs of color, photographs and text should all be combined in an inspirational mood board. So if you see a great print ad, magazine article or even a youtube video, use it. What can be included in a mood board? Pretty much anything. You never know which of your pics may be the perfect fit for your next project. Take pictures of things that inspire you and use them as a library. Look for inspiration everywhere! Down below we have some great online resources to pool ideas but grab your iphone and don’t be afraid to use it. Follow our top 10 tips for mood board creation below to ensure your success. But it takes more than just a great tool. Ready to get started? With Miro you can use mood board templates and apps as your tools for online mood board creation.
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